Salesforce’s New Innovations and Partnerships Power the Future of Commerce

Salesforce has unveiled a series of new innovations and collaborations to fuel the future of commerce, allowing companies to modernize their systems, establish more flexible digital strategies, and engage with their customers wherever they are.

Lidiane Jones, EVP, GM, Salesforce Digital Experiences, said, “Today, consumers expect retailers to offer their products anytime, anywhere, and this is transforming the shopping experience. With 25 percent of shopping expected to happen beyond a retailer or brand’s website, app or physical store by next year, companies must quickly adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility.”

These new developments and collaborations combine Salesforce’s platform’s strength and flexibility with an expansive ecosystem, allowing retailers to build fast, connected, and highly customized shopping experiences. Among today’s announcements are:

New integrations future-proof the shopping experience with flexible innovation:

With the proliferation of new channels, retailers need to adapt quickly to meet customers where and how they want to shop. With Salesforce, retailers can build shopping experiences that best suit customer needs and meet their expectations — now and in the future. Integrations announced today include:

• PayPal at Checkout for Salesforce Payments: Brands utilizing Salesforce Payments now have even more options to reduce checkout friction and boost sales by integrating PayPal into their checkout experience with a simple, click-based configuration.
• Salesforce Commerce for B2B Wholesale Retail: This digital platform for wholesale apparel and fashion companies, built on Commerce Cloud by ISV partner XCentium, offers preseason ordering, in-season re-supply, and fully automated interactions among self-service and sales teams.

Digital intelligence delivers personalized marketing and commerce experiences

In a cookieless world, digital professionals need intelligence across their data to personalize experiences and optimize business growth. New Datorama and Tableau features help companies connect and visualize data from their cross-channel marketing campaigns with customer order data from Salesforce Commerce Cloud and Amazon, providing real-time insights and analytics that optimize relationships, ROI, and revenue.

Salesforce Social Commerce for China with Alibaba:

This platform, which was first introduced in September and is now broadly available, facilitates e-commerce via China-specific channels such as social networks and CN websites. Salesforce Social Commerce, hosted by Alibaba Cloud, offers retailers the tools they need to develop with China’s ever-growing commerce environment, and it easily integrates with digital commerce systems like Tableau, DingTalk, the retailer’s ERP, OMS, and others.

Salesforce customers deliver dynamic commerce experiences

Ed Poppe, VP, CRM, Performance Marketing, Build-A-Bear, said, “Our relationship with Salesforce has been instrumental in our digital transformation strategy. Build-A-Bear is a high-engagement brand, and we believe in delivering personalized and interactive experiences to our shoppers across all channels. With Datorama, we’re able to gain actionable insights across all our marketing activities and effectively connect them to customer purchases in Commerce Cloud. With these two complementary solutions, we have the digital intelligence to optimize customer experiences.” Jan Steck, SVP, Global eCommerce, Digital Marketing, Claire’s, said, “Claire’s is committed to making interactions seamless, consistent, and personalized for both our digital and in-person shoppers. With the launch of our new order management system, followed by the same-day Buy Online, Pick Up In-Store, and Click & Collect offerings powered by Salesforce, we continue to produce streamlined omnichannel customer experiences that align with Claire’s vision and cater to shopper expectations.”